The editors of the Consumer Advertising Law Blog wanted to let our readers know about an upcoming webinar that may be of interest to you, entitled, "False Advertising Disputes: Benefits, Challenges and Risks of Making and Defending Against False Advertising Claims". [Full disclosure: Our firm, Arnold & Porter LLP, is sponsoring the event]
Panelists at the event will include:
- Mary Engle, Associate Director Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
- David Mallen, Associate Director, National Advertising Division, Better Business Bureau
- Michael Mazis, Professor Emeritus of Marketing, American University School of Business
- Randy Miller, Litigation Partner, Arnold & Porter LLP (moderator)
The above attorneys and professionals in false advertising disputes will present an informal dialog on:
- Identifying and challenging implied claims in advertising litigation
- Lessons learned from recent cases -Comparison of the self-regulatory process to litigation
- How false advertising cases play out at the Federal Trade Commission (FTC) and the National Advertising Division of the Council of Better Business Bureaus, as well as those cases involving the Lanham Act, consumer class action, and state attorneys general
- The perspective of the regulators: recent developments at FTC
- How surveys are used (and misused) in advertising disputes
- Defenses: puffery, primary jurisdiction, voluntary cessation, truth, and counterclaim
The event will take place from 8:00 a.m to 10:00 a.m on October 22, 2009. For more information, please click here for a PDF flyer of the event (and RSVP link).
UPDATE: Audio from the program is available here.
