The editors of the Consumer Advertising Law Blog would like our readers to know about an upcoming event that may be of interest to you, a panel discussion of the Searle Civil Justice Institute (SCJI) Preliminary Report on State Consumer Protection Acts (CPAs): An Empirical Investigation of Private Litigation. (See below for key findings of the report)
The event will be held on Monday, March 8, 2010 at noon eastern. It is sponsored by the ABA Antitrust Section Private Advertising Litigation Committee and by Northwestern School of Law. The panel will be held by phone and webinar and also offered in person at Arnold & Porter LLP’s Washington, DC office. To join us in person, please email keena.pearsall@aporter.com. To register to join the teleconference, click here.
The preliminary report was published in December. The panel will discuss the report, the methods used, and the next steps for the project.
Panelists at the event will include:
- Henry Butler, Executive Director, Searle Center in Law, Regulation & Economic Growth, Northwestern School of Law
- Geoffrey Lysaught, Director, SCJI, Northwestern School of Law
- Jodie Bernstein, Of Counsel, Kelley Drye, former FTC Director of Consumer Protection
- Fern O’Brian, Partner, Arnold & Porter LLP and Chair of SCJI Board of Overseers
- Teresa Schwartz, J.B & Maurice C. Shapiro Professor (Emeritus) of Public Interest Law, George Washington University Law School
Following are the key findings of this interim report:
- Litigation under CPAs has increased dramatically since 2000: Between 2000 and 2007 the number of CPA decisions reported in federal district and state appellate courts increased by 119%. This large increase in CPA litigation far exceeds increases in tort litigation as well as overall litigation during the same period.
- Vague statutory definitions of prohibited conduct are a major driver of CPA litigation: Whether a CPA statute has vague language prohibiting some general type of conduct rather than a specific list of illegal actions is an important potential contributor to the level of CPA litigation in the state. States with vague definitions of prohibited conduct have more CPA litigation.
- CPAs are becoming more favorable and generous to consumer litigants: Between 1995 and 2007, the expected value of recovery for potential plaintiffs increased dramatically as measured by CPA requirements to bring a cause of action and available remedies. In 2004, the state CPAs that were the most favorable to plaintiffs were New Hampshire, Massachusetts, and Connecticut. The states with CPAs that were the least favorable to plaintiffs were Colorado, Maryland, and Georgia.
- States with CPAs that are more favorable to consumers have more CPA litigation: The expected value of recovery under a given state’s CPA appears to contribute to the amount of litigation that makes use of the act. States that allow more generous remedies and make it easier for consumers to win in court see more CPA litigation.
- Most CPA claims would not constitute illegal conduct under FTC consumer protection standards. The Searle Shadow FTC found that 78% of a sample of CPA claims would not constitute legally unfair or deceptive conduct under FTC policy statements. While relatively few CPA claims would constitute illegal conduct under the FTC standard (22%), even fewer (12%) would result in FTC enforcement.
- Almost 40% of CPA claims where the consumer plaintiff prevailed at trial would not constitute illegal conduct under FTC consumer protection standards: In a sample of CPA claims where the consumer plaintiff prevailed in court, the Searle Shadow FTC found that 38% of these successful claims would not constitute illegal conduct under the FTC standard. Although most of these successful cases would meet the FTC illegality standards, only 23% would likely be enforced by the FTC.